“It’s kind of our motto here,” says Joe Lesko, Neptune’s burly head chef. Barefoot lifeguards and bikini-clad patrons sit at the barstools watching the 34-year-old Forked River native grill his locally prized Philly cheesesteaks and “Nooney burgers”—8-ounce Angus patties with lettuce, tomato, onion, hot pepper relish and mayo on a Kaiser roll.