We noticed this early on this year. Demand for Jersey Shore summer rentals is way up this year. I'm sure this article by Jacqueline Urgo at Philly.com won't be the last one we see like this.
From the article:
Carol Hopely Russo, a rental agent at Berkshire Hathaway Fox & Roach in Sea Isle City, said that with her hundreds of rental listings, many of the prime weeks - the end of July through the middle of August - were already booked.
'Get in here soon'
"The rentals have been very robust this year and as usual at this point in the year we do have a lot of the prime weeks already taken," Hopely Russo said. "I would tell people that if they haven't booked, they need to get in here soon."
Read more at http://www.philly.com/philly/news/new_jersey/20150322_Early_birds_flock_to_Shore_rentals.html#ROR9sB7245zM9LjL.99